When creating your Persona, there are 3 primary fields to populate:
Persona archetype, eg. The Busy Dad
A quote that captures the user personality
Demographics
There's also a free-form Description. This allows you to add details about your Persona that are most relevant to your team. We've put some questions in there to help you get started.
To change your Persona’s icon, click on the default Persona image to open the icon library. Click on the image that best represents your Persona and click Save.
Interactive Demo - Creating your first Persona
Need some inspiration? These are some articles we like about creating customer-focused Personas to help your team engage with customers' needs and aspirations: